Privacy Policy

Here's the quick version before the details: WiselyRich is a financial education blog. We don't sell your data. We don't run ads that track you across the internet. We use analytics to understand how people read our content so we can make it better. That's it.

If you want the full picture, keep reading. We wrote this policy in plain language on purpose.

WiselyRich is a personal finance education platform accessible at wiselyrich.com. When this policy says “we,” “us,” or “our,” it refers to WiselyRich and the team behind it.

If you have questions about this policy or your data, you can reach us at [email protected].

We keep data collection minimal. Here's exactly what we gather and why.

Information collected automatically when you visit the site:

• Analytics data — We use Google Analytics to understand how visitors interact with our content. This includes pages visited, time spent reading, general geographic region (country or city level, not your exact location), device type, browser, and referring source. This data is aggregated and used to improve our articles and site experience.
• Cookies and similar technologies — Our site uses cookies to power analytics (only after you accept them), and your browser's local storage to remember basic preferences like your theme setting (light or dark mode). More details in the Cookies section below.
• Log data — Like most websites, our servers automatically collect standard log information including your IP address, browser type, the pages you visited, and the time of your visit. This data is used for security and site performance purposes.

Information we do not collect:

• We do not collect your name, phone number, or any personally identifiable contact information from general browsing. The one exception is your email address — and only if you choose to subscribe to our newsletter (see the Newsletter section below).
• We do not collect financial information, bank details, investment data, or anything related to your personal finances. We teach about money — we don't touch yours.
• We do not require account creation to read our content.

The data we collect serves three purposes — nothing more.

To improve our content. Analytics help us understand which articles resonate, where readers drop off, and what topics to cover next. This is how we make WiselyRich better over time.

To maintain and secure the site. Log data and technical information help us keep the site running, identify issues, and protect against malicious activity.

To remember your preferences. Cookies store basic settings like your preferred theme (dark or light mode) so you don't have to set it every time you visit.

We do not use your information to build advertising profiles, sell to third parties, or send you unsolicited messages.

If you subscribe to our newsletter, we collect your email address so we can send you the emails you asked for — typically one per week.

How it's processed. We manage our newsletter through Brevo, an email service provider that stores your email address and sends our messages on our behalf. Brevo processes this data under its own privacy policy.

Legal basis. We send the newsletter based on your consent, which you give by entering your email and subscribing.

Retention and unsubscribe. We keep your email until you unsubscribe. Every email includes a one-click unsubscribe link, and you can opt out at any time — or email us at [email protected] to be removed. We use your email only to send the newsletter. We don't sell it or use it for unrelated marketing.

Cookies are small text files stored on your device when you visit a website. Here's what we use and why.

Essential storage — We use your browser's local storage (not cookies) to remember small preferences like your light or dark theme and whether you've accepted analytics. This data stays on your device and is never sent to us.

Analytics cookies — We use Google Analytics, which sets cookies to distinguish unique visitors and track how you navigate the site. These cookies collect information in an aggregated, anonymized form. We have IP anonymization enabled, which means Google Analytics truncates your IP address before storing it.

What we don't use:

• No advertising or retargeting cookies
• No social media tracking pixels
• No third-party cookies for behavioral profiling

Managing cookies:

Most browsers let you control cookies through their settings. You can block or delete cookies at any time, though this may affect your experience on the site.

• Chrome: chrome://settings/cookies
• Firefox: about:preferences#privacy
• Safari: Preferences → Privacy
• Edge: edge://settings/privacy

You can also opt out of Google Analytics specifically by installing the Google Analytics Opt-Out Browser Add-On.

We use a small number of third-party services to run this site. Each has its own privacy practices.

Google Analytics — Provides website analytics. Google's privacy policy applies to data they process. We have configured Google Analytics with IP anonymization enabled and data sharing with Google disabled where possible. You can learn more at policies.google.com/privacy.

Hosting and infrastructure providers — Our site is hosted using standard web infrastructure services that may process server log data (IP addresses, request data) as part of normal operations.

Brevo (email) — If you subscribe to our newsletter, Brevo stores your email address and delivers our emails. Brevo's privacy policy governs how they process this data.

We do not share, sell, rent, or trade your personal information with any third parties for their marketing purposes.

Analytics data is retained according to our Google Analytics configuration. We have set the retention period to 14 months, after which individual-level data is automatically deleted. Aggregated, non-identifiable reports may be kept longer to track long-term content trends.

Server logs are retained for a reasonable period necessary for security and debugging purposes, then deleted.

Cookie expiration varies by type — session cookies are deleted when you close your browser, while persistent cookies (like theme preference) may last up to 12 months.

Regardless of where you live, we believe you should have control over your data. Here's what you can do.

For all visitors:

• Opt out of analytics — Install the Google Analytics Opt-Out Add-On, or adjust your browser's cookie settings to block analytics cookies.
• Delete cookies — Clear cookies through your browser settings at any time.
• Contact us — Email [email protected] with any questions or requests regarding your data.

If you're in the European Economic Area (EEA) or UK (GDPR):

You have additional rights under the General Data Protection Regulation, including the right to access, correct, delete, restrict processing of, or export your personal data. Our legal basis for processing analytics data is your consent: analytics cookies are disabled by default and are only enabled after you click “Accept cookies” in our cookie banner. You can withdraw consent at any time by declining or clearing cookies, and analytics will stop.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

If you're in California (CCPA):

Under the California Consumer Privacy Act, you have the right to know what personal information we collect and how we use it, request deletion of your personal information, and not be discriminated against for exercising your privacy rights. We do not sell personal information to third parties.

To exercise these rights, contact us at [email protected].

WiselyRich is designed as a general-audience educational resource. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal data, please contact us at [email protected] and we will take steps to delete that information.

WiselyRich is accessed by readers worldwide. If you visit from outside the country where our servers are located, your information may be transferred across borders. By using the site, you understand that your data may be processed in a country with different data protection laws than your own. We take reasonable steps to ensure your data is handled securely regardless of where it is processed.

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we'll update the “last updated” date at the top of this page.

For significant changes, we'll make reasonable efforts to notify visitors — such as a notice on the homepage. We encourage you to review this page periodically.

If anything in this policy is unclear, or if you have questions about your data, reach out. We actually read these emails.

Email: [email protected]